Wesch see's YouTube as a new forms of expression, new forms of community and new forms of identity emerging. He says YouTube is a community where anyone can express themselves, and it enables people to easily upload videos to the web. More people are then able to join in, in various forms of expressions, e.g the numa numa guy. This allowed people from all over the world to come together and connect through videos of the same thing. He says that the web is not just about information, its about linking people, and in ways that we haven't been able to do so, before the web.
Networked individualism - Created by Berry Wellman, thanks to the Internet, individuals can get in touch with other individuals for all sorts of purposes, bypassing institutions, the state or other agencies.
The invisible audience phenomenon - People record themselves infront of a webcam, and are essentially talking to that webcam, at the time they don't know who their audience is, and it feels like they are talking to no one. However when published people do watch it, at the time they are recording themselves, it feels as if they are talking to an invisible audience.
Context collapse - The idea that you never know where or when someone will be filming you, and if or when the footage is uploaded to YouTube.
Connection without constraint - Allows people to connect without having to see the reaction of their audiences.
On the whole, do you agree or disagree with Wesch's ideas?
I do agree with Wesch's ideas, as I can see how the web, and in particular YouTube has allowed people to connect and create a community where anyone and everyone can contribute to it. They are able to express themselves without having to see the reaction of their audience, which means they can be as silly as they like. Although there are some negatives of this, as people can also use the web, or YouTube to mislead members of that community, which would also then result in a negative effect, questioning the validity of the community.
How might Wesch's ideas be applied to the music industry?
YouTube has contributed greatly to the music industry recently as it allows the discovery of new and potential upcoming artists to be found e.g Justin Bieber, and it also has become a new platform for advertising all artists in the music industry. Many artists are now able to advertise and get feedback on certain videos, it also allows them to give more to their fans easily. The web as a whole enables people of the same interests in music to connect easily and share views.
No comments:
Post a Comment