Monday, 19 March 2012

Becoming Human: Case study

What is the show about?
 Becoming Human is an 8 part online drama from the makers of Being Human. It follows the story of Adam, Being Human's teenage vampire, as he teams up with Christa and Matt to solve a dark and dangerous murder. 
At the heart of Becoming Human are eight video episodes, (between 5 and 13 mins) where the story (a murder mystery) unfolds. But the narrative expands beyond the video episodes with daily clues posted on the Becoming Human blog. Clues took the form of fictional text and image based press cuttings, CCTV footage, mobile phone clips posted by the Becoming Human characters. This ‘multiform’ approach to story telling gave the audience a unique experience of the Being Human story world. To drive broad appeal, the experience worked on two levels – audiences could just watch the episodes or they could dive deeper and read and contribute to the mystery unfolding via the blog.
http://www.bbc.co.uk/blogs/becominghuman/

When did it begin and how long are the shows?
The show is only online, and each episode is about 6 minutes long, however the first episode launched was about 13 minutes long. This spin off began in january 2011 and finished in march of 2011.

How many viewers does it get?
Becoming Human is a cross platform, interactive drama by the creators of BBC Three’s Being Human. Told across eight episodes online and on red button, with a daily interactive whodunit for users to join in, Becoming Human is BBC Three's most successful  cross-platform commission with over 1.5 million views to date. The Becoming Human blog became more popular than the main Being Human blog with several posts receiving between 2000 and 10 000 as the story unfolded. Fans enthusiastically took up the challenge to find out who killed Matt with a number of blog posts receiving between 2000 and 10 000 comments.

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