David Gauntlett

According to Gauntlett, what was "the media" like in the past and what changes have occurred?
People had to shape their lives around media schedules which were created, which shows that the media has a dominant role over the consumers. this is because people don't have much choice about how or when they can consume media. To produce media people needed big recording devices and then o distribute it all they needed a big broadcasting company or movie studio. This made it hard to produce and distribute media because these things were expensive and not everyone could get what they needed to produce and distribute media. People relied on the 'media Gods' to produce media and distribute it, the 'media Gods' controlled how and when consumers got the media and the tone and attitude of the media products. However, now people can produce and share media using small devices such as, laptop's and mobile phones which are reasonably cheap, therefore more people are able to produce and share media. Using websites like Youtube, Myspace and wikipedia allow consumers to distribute their opinions and information to everyone, theses are also places where you can get information from. This is all helped by Web 2.0 which is where everybody contributes to internet, sharing and producing media.
How far do you agree with Gauntlett?
I agree with his ideas that new media has become more of place where people share and distribute media to others, i also agree that the new media has slowly joined traditional media, and that it has not pushed traditional media out of the way. However new media is big competition for traditional media nowadays and is constantly growing.
How might Gauntlett's ideas be applied to the music industry?
These figures show how the music industry works now, comparing it to how the music industry used to work, we can clearly see that Gauntlett's ideas can be applied to the music industry.